Technology & Pricing: Value-Based Solutions
WebriQ's StackShift platform uses an outcome-based pricing model called Service-as-Software, structured around four dimensions of measurable value: AI Visibility, Content Gap Closure, Competitive Moat, and Operational Leverage. Pricing tiers range from $2,500 to $25,000+ per month, with delivery models spanning Done-For-You (DFY), Done-With-You (DWY), and Do-It-Yourself (DIY) options. Unlike traditional software vendors who charge by seat, storage, or feature tier, StackShift prices by outcome and minimises the effort required from the client team.
Overview
WebriQ's StackShift platform departs from conventional technology pricing by charging for outcomes rather than seats, storage, or feature tiers. The guiding principle is that the value delivered to a client must consistently exceed the price paid, while reducing the effort required from the client's internal team to as close to zero as possible.
The Value Equation
Every StackShift engagement is structured around a four-part value equation:
- Value Delivered — the measurable business outcomes produced
- Trust Factor — the confidence built through transparency and phased delivery
- Time to Results — how quickly outcomes are achieved
- Your Effort Required — the burden placed on the client team, minimised by design
This equation frames both the pricing conversation and the ongoing engagement structure.
Four Dimensions of Measurable Value
StackShift engagements are evaluated across four dimensions:
- AI Visibility — improving how a brand appears and is cited within AI-driven search and discovery systems
- Content Gap Closure — identifying and filling gaps in content coverage that competitors may exploit
- Competitive Moat — building durable advantages that protect existing revenue and market position
- Operational Leverage — enabling teams to achieve more output with the same or fewer resources
Engagements are designed to deliver a combination of offensive value (new revenue, new visibility) and defensive value (protecting existing revenue, closing competitive gaps).
Service-as-Software: The Delivery Model
WebriQ positions Service-as-Software as a third option distinct from traditional procurement models:
| Option | What You Get | What You Manage |
|---|---|---|
| Buy Software | A login | You figure it out |
| Hire an Agency | Hours billed | You hope for results |
| Service-as-Software | Outcomes delivered | We handle the rest |
Within the Service-as-Software model, three delivery modes are available:
- Done-For-You (DFY) — Fastest path to results; WebriQ handles execution entirely
- Done-With-You (DWY) — Collaborative model to build internal capability alongside delivery
- Do-It-Yourself (DIY) — Suitable for established digital teams who need the platform but not managed execution
Pricing Tiers
Pricing is determined by scope (capabilities deployed) and delivery model (speed and team effort). Higher scope and DFY delivery correspond to higher investment and faster results.
| Tier | Monthly Range | Delivery Model |
|---|---|---|
| Foundation | $2,500 – $4,000 | DWY |
| Grow | $5,000 – $8,000 | DFY (Best Value) |
| Scale | $10,000 – $15,000 | DFY |
| Enterprise | $15,000 – $25,000+ | DFY |
Scope determines price. Delivery model determines speed.
The StackShift Technology Stack
StackShift is built on a five-layer architecture designed to eliminate vendor lock-in, single points of failure, and scaling ceilings:
- Layer 1: Content Management — structured content authoring and management
- Layer 2: Application & Rendering — front-end application and page rendering
- Layer 3: Security & Data — data handling and security controls
- Layer 4: Edge Delivery — global content distribution at the network edge
- Layer 5: AI & Automation — AI-driven workflows and automation capabilities
The architecture is described as carrying no vendor lock-in, no single point of failure, and no scaling ceiling.
Trust and Risk Reversal
StackShift uses several mechanisms to build and sustain client confidence:
- Industry Specificity — engagements are tailored to sector-specific needs
- Proof Before Scale — results are demonstrated before investment is expanded
- Phased Delivery — work is delivered in stages to reduce risk
- Transparent Reporting — progress and outcomes are reported openly
Trust is described as the multiplier in the value equation — the factor that determines whether pricing is perceived as fair and whether the relationship scales.
Getting Started
WebriQ offers a 30-minute workshop to assess current digital spend, identify consolidation opportunities, and recommend the appropriate tier and delivery model based on team size, timeline, and budget. The output is a proposal built around the client's specific situation rather than a generic package.